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Netflix India peering update: Jio installs caches, Netflix peers with another Mumbai exchange

Jio has installed Netflix Open Connect Appliances in Mumbai and Chennai, MediaNama has learnt. OCAs are proprietary caches made by Netflix which store popular content within an ISP's network itself. Netflix ships these devices to any ISP that requests them who meets certain eligibility criteria, like number of Netflix subscribers in a particular region. Netflix first started rolling out OCAs in India earlier this year. Jio did not respond to a query by MediaNama. It's worth noting here that except for ACT Broadband, all Indian ISPs are bound by confidentiality agreements — and so is Netflix — when it comes to peering agreements with the streaming service. While data from the Netflix OCA in Mumbai was accessible from a Jio connection in Pune, it's unclear how far geographically Jio's OCAs reach. The four caches — two in each city — have seemingly been installed very recently, since Jio's average speed in Netflix ISP Speed Index for July actually fell in comparison to the previous month. (Jio is mis-listed or co-listed with Reliance Communications in Netflix's ISP Speed Index for India.) A new peering exchange Earlier this year, Netflix began peering with the Mumbai Internet Exchange, a large non-profit peering exchange that — unlike NIXI — allows content providers to peer with its partner ISPs. It later also started peering with GPX, a private peering exchange. Now, Netflix has started peering with Extreme IX, a third Internet exchange in Mumbai. Facebook, which also started peering with GPX earlier this year, is also now…

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I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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