Facebook-owned image sharing network Instagram has introduced three new tools on the platform to simplify Stories for advertisers and marketers on the platform. The first new tool is an integration with Facebook Canvas- a full screen ad format, which will allow advertisers on Instagram to create full-screen ads which loads instantly, and are mobile-optimised. The second tool is Power Editor and Ads Manager, which allows businesses convert their existing Stories into ads. The company said in a statement that advertisers can use camera features like face filters, boomerangs, and drawing tools to create an organic piece of photo story or video story, and then repurpose as an ad. For a look at how the tools works, look at a demo here. And the third upgrade is placement optimization, which allows cross-platform campaigns, ad it allows businesses to automatically include Instagram Stories into their Facebook and Facebook Audience Network campaigns. Stories was launched in August 2016, and ads in stories in March this year, allowing users and businesses post pictures and videos for 24 hours, after which they would self-destruct. In its post, the company said that around 250 million people around watch and create stories every day, and the platform has nearly 700 million users globally. Snaps at Snapchat Note that Instagram Stories is a copy of Snapchat Stories where users can modify videos and photos through text and drawing tools. Snapchat also lets businesses advertise on Snapchat Stories, however, it looks like advertisers do not seem too enthused by Stories and is not a priority for…
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