wordpress blog stats
Connect with us

Hi, what are you looking for?

Instagram simplifies Stories for advertisers with three new tools

Facebook-owned image sharing network Instagram has introduced three new tools on the platform to simplify Stories for advertisers and marketers on the platform. The first new tool is an integration with Facebook Canvas- a full screen ad format, which will allow advertisers on Instagram to create full-screen ads which loads instantly, and are mobile-optimised. The second tool is Power Editor and Ads Manager, which allows businesses convert their existing Stories into ads. The company said in a statement that advertisers can use camera features like face filters, boomerangs, and drawing tools to create an organic piece of photo story or video story, and then repurpose as an ad. For a look at how the tools works, look at a demo here. And the third upgrade is placement optimization, which allows cross-platform campaigns, ad it allows businesses to automatically include Instagram Stories into their Facebook and Facebook Audience Network campaigns. Stories was launched in August 2016, and ads in stories in March this year, allowing users and businesses post pictures and videos for 24 hours, after which they would self-destruct. In its post, the company said that around 250 million people around watch and create stories every day, and the platform has nearly 700 million users globally. Snaps at Snapchat Note that Instagram Stories is a copy of Snapchat Stories where users can modify videos and photos through text and drawing tools. Snapchat also lets businesses advertise on Snapchat Stories, however, it looks like advertisers do not seem too enthused by Stories and is not a priority for…

Please subscribe/login to read the full story.
Written By

Writes about e-commerce, social media, tech and Internet ecosystem.

Free Reads

Technology Policy Review October-December 2020

News

The deep tech policy of India is in the inter-ministerial consultation stage.

News

The unit is also set to "identify suitable cases for defence applications by fostering collaboration with academia and industry."

News

A recent report by CDCL presents ex-ante rules as existing in a complementary relationship with ex-post rules, where sectoral authorities would “set the rules...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ