wordpress blog stats
Connect with us

Hi, what are you looking for?

Hotstar shuts service outside India and North America; introduces Premium in US & Canada

Hotstar is no longer available outside India, Canada and the US, and has launched its Premium service in North America, reports IndianTelevision. This comes right after Star won the global digital and television rights for the Indian Premier League, the most valuable sporting series from India. The company said that it would have an ‘exciting new service’ for users outside these territories. At US$10 and CAD$13 a month, Hotstar Premium is thrice as costly as it is in India, and is priced at par with similar services like Netflix and Hulu, which cost anywhere between $8 and $15 a month.

A $192 million push

Media czar Rupert Murdoch’s Star, which owns Hotstar, injected $192 million into the cash-bleeding streaming service over the last six months, regulatory filings show. This investment is crucial as the streaming service prepares for the scale it needs to deliver IPL globally.

While the bulk of Star’s revenue for IPL will come from advertising, subscription pricing coming directly from Hotstar customers — perhaps for an ad-free viewing experience — could play a role in monetizing the media company’s diverse sports rights bouquet. However, considering that Star may not make all the money that it spent on these IPL rights — or may not even want to — the change in strategy and monetization as far as Hotstar is concerned may be limited.

Catalogue and app support

Hotstar will soon also release apps for American streaming player Roku, and Android TV, it said on its website. While the streaming service has content by Fox and Disney in India, it does not have them in the US and Canada because of licensing restrictions, Gadgets360 pointed out. It supports two simultaneous streams per account in the US and Canada, as opposed to just one in India — the extra subscription revenue per user surely can’t hurt in making that happen.

Hotstar recently ran a promotional half-off annual subscription in India in a bid to lure sports enthusiasts. It’ll be interesting to see whether Premium pricing will be hiked in India following Star’s big-ticket IPL rights win.

Advertisement. Scroll to continue reading.

Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ