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HOOQ introduces new subscription and rental plans

Video-on-demand (VoD) streaming application HOOQ has introduced a subscription plan for Rs 89 per month or Rs 450 to subscribe for the whole year. However, currently there is a promotional offer available if users choose to pay via Paytm or credit cards. As per the offer, initially subscribers will get access to HOOQ for a period of 90 days for Rs 89. At the end of 90 days, they will be charged the regular Rs 89 per month.

Besides Paytm and credit cards, subscribers can also pay via debit cards, net banking, carrier billing and cash cards. Note that in case of payment via cash cards there is no option to subscribe to the annual plan.

There is also the option to rent individual movies, if you don’t want to subscribe. The rental plan is simple: you have 30 days to start watching the movie from the date you first rented it after which it expires, and once you hit play you have 48 hours to finish watching it. And you will be able to stream the movie on only one device at a time. The rental service is priced at Rs 59 per movie, and you can only pay via credit cards.

Interestingly, when HOOQ had first launched in India, back in May 2015, the company had said that it will provide on-demand premium content at Rs 199, with unlimited access to content across 5 devices, where 2 devices can be used simultaneously.

HOOQ was created through a joint venture between Singapore-based telecom service provider Singtel, Sony Pictures Television and Warner Bros, and launched its India operations in May 2015. Besides India, it is currently operational in the Philippines, Thailand, Indonesia, and Singapore.

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MediaNama’s Take

HOOQ’s decision to focus on Hollywood movies might prove to be a wise move. The so-called big boys – Netflix and Amazon Prime Video – and the Indian counterparts – Hotstar, ALT Balaji, and now Jio – all seem to be gunning for original content. The other area they seem to be interested in is TV series or long-form content. In the process, none of them have an extensive library of quintessential Hollywood movies. On a number of occasions I have felt like watching a movie (a relatively popular one and not some obscure title) and searched for it on Netflix, only to be disappointed. If HOOQ can solve this for me, then they can take Rs 89 from me every month.

HOOQ in India

  • Earlier this month, Vodafone India partnered with HOOQ to add video content onto Vodafone Play, the telco’s content streaming app.
  • In December last year, HOOQ added DC television shows – Super Girl, The Flash, DC Legends of Tomorrow and Lucifer – to its library, exclusively for its Indian audience.
  • To tap into more users, it tied-up with ACT Fibernet in September last year to offer free access to HOOQ for a month.
  • HOOQ also has carrier billing tie-ups with Airtel, Vodafone, Idea, and Fortumo in India on both prepaid and postpaid plans.

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MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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