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GOQii launches in the UK in partnership with Modality

Fitness tracker and wearables maker GOQii has partnered Modality Partnership to launch its services in the United Kingdom, reports ETtech. Modality Partnership is a general practitioners organisation that is operational in 27 locations across Sandwell, Birmingham, Walsall and Hull in England. Modality is part of England's public health services called National Health Service (NHS). The report mentions that GOQii ran a pilot programme in the month of August, which focused on patients with chronic disorders such as diabetes and hypertension and provided them access to GOQii's lifestyle coaching plan. It's not clear how the company collected patient data in order to monitor progress - were patients handed the fitness trackers at the general practitioner's location? We've written to the company to learn more about the pilot programme and also to find out if GOQii plans to launch its entire suite of services in the UK. We'll update once we hear from them. GOQii US: The company had launched its services in the US in January 2015. Initially, it was open only to 500 customers, who received 12 months of personal training, including unlimited chat & monthly video calls via the GOQii app for $99. The fitness tracker wearable was provided free of cost. Currently, the personal coaching plus fitness tracker is available through Amazon Prime for $49 for a three-month plan in the US. Personal coaching marketplace: GOQii's personal coaching marketplace was introduced in March 2015. It allows users to hire coaches irrespective of their location. These independent coaches are required to take…

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