Internet domain registrar and web hosting provider GoDaddy has launched its Business Hosting platform in India. GoDaddy Business Hosting is targeted towards small businesses and offers dedicated RAM, storage and allocated core processors, along with an easy-to-use control panel, which negates the need for high technical expertise on the part of the business owner. This service also provides unmetered bandwidth, which essentially means that in case of increase in traffic to the website the webpage load time with not be affected.
It will be available in three different plans:
- Prime (for high-traffic websites) – 1GB RAM, 60GB storage, 1 CPU, unmetered bandwidth.
- Premium (for data-heavy websites, community forums and basic eCommerce sites) – 2GB RAM, 120GB storage, 2 CPUs, unmetered bandwidth.
- Enterprise (for social media, business listings and advanced eCommerce sites – 4GB RAM, 240GB storage, 2 CPUs, unmetered bandwidth, free 1-year malware removal.
Plus, all Business Hosting plans include Business Email (Workplace) and 1 year free SSL certificate.
Competition from DIY e-commerce platforms: In case of small businesses and merchants looking at the e-commerce space, opting for a DIY e-commerce platform like BuildaBazaar, ZEPO, Shopify, KartRocket, MartJack, BigCommerce and several other similar platforms seems like an easier option, instead of building a website from scratch and then hosting it with GoDaddy.
If we take BuildaBazaar as an example, as of June 30, 2017, the platform had a merchant base of 76,829 merchants, up 34% year-on-year (YoY). It posted revenues of Rs 112.1 crore, growing 249% from Rs 32.2 crore in Q1FY17. While profit stood at Rs 36.92 crore, an increase of 45.52% YoY. BuildaBazaar earns by charging a set-up cost to merchants, as well as through monthly fee and a per-transaction commission.
GoDaddy in India
GoDaddy had launched its Indian operations in June 2012, by setting up an office in New Delhi and appointing former Microsoft executive Rajiv Sodhi as the Managing Director of GoDaddy India. At the time of its IPO filing in June 2014, the company had mentioned that it had 238 customer care specialists in India.
Soon after commencing operations in the country, GoDaddy introduced several new India-specific payment options including NetBanking, cash cards and mobile payments, in addition to the regular credit cards and debit cards payment modes. The company had tied up with the payment gateway CCAvenue to offer these new payment modes.
In August 2013, GoDaddy claimed that its India office is the largest International office for the company. It had also claimed that its India customer base had increased by 86% in the past year, although there was no word on GoDaddy’s exact customer base in the country.