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Big Bazaar partners with Google for driving offline sales via coupons

Supermarket chain Big Bazaar has partnered with Google to increase footfall in the store through more targeted advertising. The company has a product called Smart Search where anyone who searches for anything with Big Bazaar on Google is offered coupons redeemable in offline stores across India. Big Bazaar will provide the coupons on the first weekend of the month. The company added that 1,80,000 discount coupons were distributed against each Google search in three days, which saw an increase of more than 30,000 people visiting the Big Bazaar stores. "This new segment of customers’ basket size is double as in comparison to a regular Big Bazaar customer with a good mix of fashion category even though usual industry trend of the first week of month shopping is on food and groceries," the company said in a press note. Speaking to MediaNama, Pawan Sarda, head of digital at…

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