Jagran Prakashan Limited-owned Radio City 91.1FM has tied up with Apple Music to offer its listeners curated playlists with more Bollywood and regional music, reports IANS.
The playlists would be inspired by Radio City’s popular shows -Love Guru, Radio City Top 25,Suno Na Dilli and Kasa Kaay Mumbai. Two other thematic playlists will include Flashback Cassette and Chillout Zone. Apple music users can find Radio City playlists by clicking on Radio City ‘Curators’ in the Playlists section on the Browse tab of Apple Music. The company said in a statement that all the playlists will be updated based on current trends and consumer preferences.
Radio and digital space
This is not the first partnership between digital music streaming service and a Indian Radio. Last year, Times Internet-run Gaana partnered with Radio Mirchi 98.3 FM (both are owned by Bennett, Coleman & Co. Ltd BCCL) to offer its famous radio shows, Mirchi Mehfil, Mirchi Murga and Hansi ke Phuwarey, on its platform.
Apple Music India
Apple Music, which debuted on June 30, 2015 worldwide and on July 1 the same year in India, combines music downloads, radio streaming and music streaming in a single app. Since its launch, it had partnered with multiple players to cater its users in India.
Last year, Times Music was appointed as a curator on Apple Music and to provide editor curated recommendations for music catalogs available on the latter.
In October 2015, MTV India became the first local curator for Apple Music, where it would let the latter’s users listen to Bollywood and Indian indie music through curated playlists. The music channel would provide Indie Top 10 series, Coke Studio@MTV, etc.