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At Rs 12-15 Lakh, cost of fiction content on digital almost twice that of TV: ALTBalaji

With an increasing focus on original content, input costs for subscription video on demand services are set to rise, Balaji Telefilms has said in its Annual Report, adding that on an average, the cost of 20 to 30 minutes of fiction content on digital can be as high as Rs 12- Rs 15 Lakh (around $18,750-$23,450), which is almost twice of that of TV. Balaji Telefilms has been in the TV business for many years, and it's understandable that they've got TV production costs firmly in check. Even back in 2007, the company was churning out 16 serials (and thus episodes) a day. Content factory, indeed. On controlling costs, here's what it said about how TV operates, in its 2002 annual report (pdf): At Balaji, we bring a rigorous logistical and financial discipline to the business of storytelling. As a result,…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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