Healthcare and wellness startup myUpchar has raised seed funding of Rs 2 crore from a consortium of angel investors including Mohit Saytanand, Rajan Anandan and Alok Mittal, and others, reports The Economic Times.

Delhi-based myUpchar provides healthcare and wellness content in Hindi on its platform, and with this funding it will create content in other Indic languages such as Marathi, Malayalam, according to the publication.

According to Yourstory, myUpchar partners with doctors for the content, and the the company’s team then translates the content into the Indic language. The translated content is then gets verified by doctors before it is published on the website to ensure that the meaning and context has not changed.

Competition

The startup competes with the likes of content and media biggies such as IndianExpress, and others, as they have verticals for each kind and they too are tapping Indic languages. In April, The Indian Express Digital had launched Lifealth.com, a health and lifestyle vertical in English and Hindi, to host content around lifestyle, health, pregnancy, parenting, relationships and spirituality.

Indic languages

The importance of Indic language in web and mobile use has come into light in past couple of years. The government has also mandated that all the handsets manufactured, stored, sold and distributed in India have to support at least 3 Indian languages. The mandate as per the initial order (issued October 24th 2016) was to include at least 3 languages: English, Hindi and at lease one of the other 22 official Indian languages, and support reading of text in all these languages.

Realising the relevance of local languages in the country, players like Facebook, YouTube, Wikipedia has been adding Indic languages for India market. For instance, telco Vodafone recently tied up with WhatsApp to educate users on how to use local languages. The messaging app currently works in ten Indian languages. Last year, Wikipedia launched in Tulu, making it the 23rd Indian language Wiki. To push regional languages, YouTube started displaying more local language content on users’ home and trending screens.

This January, MediaNama held an open house discussion on the future of Indic languages online. Read our coverage on the discussions here: Part 1Part 2Part 3, and Part 4.