Healthcare and wellness startup myUpchar has raised seed funding of Rs 2 crore from a consortium of angel investors including Mohit Saytanand, Rajan Anandan and Alok Mittal, and others, reports The Economic Times. Delhi-based myUpchar provides healthcare and wellness content in Hindi on its platform, and with this funding it will create content in other Indic languages such as Marathi, Malayalam, according to the publication. According to Yourstory, myUpchar partners with doctors for the content, and the the company's team then translates the content into the Indic language. The translated content is then gets verified by doctors before it is published on the website to ensure that the meaning and context has not changed. Competition The startup competes with the likes of content and media biggies such as IndianExpress, and others, as they have verticals for each kind and they too are tapping Indic languages. In April, The Indian Express Digital had launched Lifealth.com, a health and lifestyle vertical in English and Hindi, to host content around lifestyle, health, pregnancy, parenting, relationships and spirituality. Indic languages The importance of Indic language in web and mobile use has come into light in past couple of years. The government has also mandated that all the handsets manufactured, stored, sold and distributed in India have to support at least 3 Indian languages. The mandate as per the initial order (issued October 24th 2016) was to include at least 3 languages: English, Hindi and at lease one of the other 22 official Indian languages, and support reading of text in…
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