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Zomato hits 3 million online orders a month; launches new features

Restaurant listing and food delivery company Zomato announced in a blog post that it has surpassed 3 million online orders in a month (for the month of July). In terms of platform wise traffic, Android contributed 51%, iPhone 38% and Web 11%.  The share of restaurant delivered orders stood at 93%. Note that Edge’s CEO and MD Hitesh Oberoi said in Info Edge’s Q1FY18’s earnings calls that online orders on Zomato were down for a “couple of weeks” this quarter (April to June) with UberEats launching. “There was a bit of an impact for about a couple of weeks and on Online Ordering a bit of slowdown growth for about a month, but I think they are back to normal now,” he added. Zomato claims in its post that 65% of newly signed up users for food ordering business order again from Zomato in the next 12 months. It said that the company is still not spending money to acquire users and its “listings business is still feeding the baby.” However, the company did not have a smooth ride in recent past. In May, Zomato’s database was compromised by hackers. In a cyber security breach, encrypted passwords and raw usernames/emails belonging to 17 million users were stolen by unidentified hackers.The issue was fixed the issue next day. It also launched two new updates on the platform. A user can request for faster delivery for special cases like sickness. And, a user can give instruction for the restaurant to not send plastic cutlery.…

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