wordpress blog stats
Connect with us

Hi, what are you looking for?

, , , ,

Sodexo expands digitally with gift cards; PayU partnership for food ordering

Sodexo has launched a gift and rewards card called Premium Pass, targeted at employees of organisations. The company already has a paper-based gift voucher solution and has a separate network 11,000 outlets where it can be accepted.

Premium Pass is an open loop card and Suvodeep Das, VP of marketing at Sodexo, explained this was done to increase the acceptance of the card and can be used at any merchant which accepts RuPay. Note the open loop cards allow cash to be withdrawn from ATM but the Premium Pass will not allow that.  (I pointed out to Das that this makes the card a semi-open loop card, but he added that this was a technicality).

Das added that IDFC Bank is the BIN sponsor (Bank Identification Number) for the card as required by current guidelines. Since the card will be used for gifting, it will be tax exempt up to Rs 5,000. Client organizations can choose for a Rupay-based one-time load card with one-year validity and a reloadable card with 3-year validity.

How the card will work

  • The card can be issued by the HR resource department and the client interface, similar to the meal card, can be ordered
  • The card can be personalized for the employee.
  • Employees have to enter the activation code which will be sent to their phones on a web portal.
  • Cards are secured via a PIN known to the employee.

Partnership with PayU for online payments

Sodexo also putting the finishing touches on a partnership with payment gateway PayU which will enable the meal card to be used on online websites.

“So when you go and order on a food portal, you’ll be able to pay for them. Some companies offer card on delivery, so they already carry the POS terminal. So you order a pizza, the delivery person swipes the Sodexo card,” Das had explained in an earlier interview but had not disclosed who they were partnering with.

Advertisement. Scroll to continue reading.

Details on which outlets or websites will accept the Sodexo cards online were not given. We will update once we hear from them.

Sodexo’s other partnerships

  • In June, Sodexo tied-up with point-of-sale (POS) terminal deploying company Innoviti Payments Solutions to expand the network of outlets.
  • In May, Sodexo partnered with PoS provider Mswipe to make Sodexo’s Meal Card valid at some Mswipe merchants like grocery stores, restaurants, cafes and food delivery services. Manish Patel, CEO of Mswipe, told MediaNama that more than 30,000 merchants will be able to use Sodexo’s meal card in the first phase.
  • It also partnered with fellow meal card provider Zeta in the same month to offer solutions to manage medical, fuel, leave and travel allowances for employees.

Correction: An earlier copy had mentioned that IDFC Bank was the Bill Sponsor for the card. The correct information in the copy is reflected. 

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ