Close on Flipkart's latest funding round from the SoftBank Vision Fund, Paytm Mall is investing $5 million to get on board 50,000 offline sellers. The programme is called Retailer Inclusion Programme "which will address support and empower these shopkeepers to challenge large monolithic online retailers." The company will set up a team of 500 personnel to retailers and will act as a direct link between the company and its partner retailers. It will also partner with external financial organizations to enable working capital loans ranging from Rs 10,000 to Rs 25 lakh for these retailers. Note that Paytm raised funding of $1.4 billion from SoftBank Group this year and earlier had to spin off e-commerce business as a separate entity and raised $200 million from Alibaba. Paytm Mall is taking cues from Alibaba and is trying to build and offline-to-online (O2O) business through its…
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