wordpress blog stats
Connect with us

Hi, what are you looking for?

Ola ties up with YuppTV to add Live TV to Ola Play

Cab aggregator Ola has tied up with TV streaming app YuppTV to bring Live TV on its infotainment platform Ola Play for the cab riders.

YuppTV streams South Asian content with close to 250 TV channels in 14 languages globally. This partnership will bring range of TV channels to Ola Play, including some 20 news channels. The content available will be customized depending on customer preferences and ride information like time, destination, and preferred language, the company said in its statement.

Ola launched their onboard entertainment system Ola Play in November last year, for select Prime users in Bangalore, Mumbai and Delhi.  It has now expanded to six cities and the latest being Pune and Chennai. Ola says that the entertainment system is present in 50,000 cabs.

The onboard entertainment system offers various custom features  like music and video streaming from Apple Music, Sony LIV, Audio Compass and Fynd, which can be controlled using the Ola app. The platform allows customers to resume music, videos etc., from where they left it last.

Along with YuppTV now, Ola incorporates streaming services Eros Now,  ALT Balaji,  Apple Music, AIB, TVF, Audio Compass, EROS Now, FastFilmz, Arre, Lattu Kids, and POPxo, a website targeted at Indian women.

Advertisement. Scroll to continue reading.

Most recently, Ola’s rival Uber rolled out its infotainment system this month for riders in Mumbai to challenge Ola Play system in the country. Uber’s system is reported to serve interactive ads, discounts coupons, customized content etc.

Written By

Writes about e-commerce, social media, tech and Internet ecosystem.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.

News

Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.

News

Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.

News

The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.

News

For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ