Users will now be able to book Ola Outstation via Google Maps for long distance commute. Note Google Maps already integrates other categories of Ola like micro, mini and other along with other cab aggregators like Uber and Meru.
Users can book cabs from 23 cities to over 215 one-way routes in the country across cities such as Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, and several others via Google maps. In the coming weeks, the integration will be expanded to a total of 500 routes, the cab aggregator said in a statement. Once the destination is keyed in on Google Maps, a customer can navigate to the transit tab and choose Ola as the commute option, upon which, they will be taken directly to the booking screen on the Ola app. Note that users need to have the taxi apps installed for the integration to work.
Meanwhile, last month, the company enabled users to book Ola cabs to restaurants directly via the map in the Zomato app. It also has a partnership with appointment booking app Practo, travel website Via.com, and entertainment ticketing platform BookMyShow.
Open APIs: In September last year, Ola opened up its API for developers to let developers integrate the platform’s services on their apps. Competitor Uber on the other hand, launched its API in August 2014, a few months after integration into Google Maps. Both APIs let developers integrate various cab services from the respective platforms into their apps.
Ola and Apple: Last year, Ola updated its iOS app to integrate Siri and Apple Maps, which allowed Ola users to get a cab on iPhones and iPads by voice search. Ola has also launched an app for Apple Watch. In September 2015, the company opened up its API for developers and said that Samsung, MakeMyTrip, Helpchat and inMobi had integrated its API. Rival Uber integrated cab hailing option in June, 2016 with Apple maps for iPhone users.
Google Maps and cabs: While Google Maps has Uber, Ola, and Meru in India, it has integrated added new providers in four more countries; 99Taxis in Brazil, Hailo in the UK & Spain, mytaxi in Germany & Spain and Gett in the UK.
Google’s rival Apple enabled third-party app developers to integrate Apple’s voice assistant Siri into their apps. Users would be able to launch these apps and work on certain functionalities of the app within the Apple released SiriKit for developers to perform such in-app functions. Apple also opened up Apple Maps and navigation feature to third-party developers. On iOS 10, developers are allowed to integrate third-party extensions into the Maps app. More on that here.
Google Maps’s Indic Language: Last month, Medianama reported that Google Maps have gone bilingual by default in some places in India. Maps were made available in Hindi in 2014, and these were bilingual.