Ola app will now come pre-installed on Indus OS, the homegrown mobile operating system. Both companies announced a tie up today wherein, Ola’s app-based services will be integrated at an operating system level on Indus OS. This enhances user experience and engagement with the Ola Android app, both companies said in a statement.
The Ola app will now be made available in English and 12 other regional languages including Hindi, Bengali, Gujarati, Marathi, Tamil, Kannada, Telugu and Assamese in Indus OS.
Apart from the local language integration, Indus OS is also incorporating Ola’s cab booking functionality within its ‘intuitive’ default messaging app. The default feature can be seen as an icon on the home screen. Upon clicking on this, users will be prompted to choose different types of online apps including Ola. After selecting the Ola icon, the GPS goes ON automatically and the pricing and cab-type details are displayed on the screen for selection. Once the user books a cab, a confirmation message along with driver details is sent as an SMS within the messaging feature.
As of now, Indus OS comes integrated on six domestic smartphone brands like Micromax, Intex, Karbonn, Celkon and Swipe and claims to have a base of 8 million users. The company raised an undisclosed amount of funding from VenturEast and JSW Ventures in March.
Note that Ola has been stepping up its app integration to tap into new customers. Google Maps, which integrated Uber into its app last year, added Ola Cabs as its second taxi partner in India in March this year. Later this month, Google Maps integrated Ola Outstation bookings (long distance cabs) into its app. Google Maps already integrates other categories of Ola like micro, and mini.
Other Indus OS partnerships
For Ads: In June, Indus OS has signed a multi-year partnership with US-based digital marketing firm Digital Turbine, for pushing ads on Indus OS supported devices.
Freecharge: Indus OS has a partnership with payments app FreeCharge for app integration and easy recharge capabilities.
Delta ID: It has another partnership with Delta ID for iris-based Aadhaar authentication.