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Update: Nitesh Kripalani quits as country head of Amazon Prime Video

Amazon India’s country head for Prime Video, Nitesh Kripalani,  has resigned from the company citing personal reasons, the company said in a statement.

Amazon told Medianama that it is currently looking to fill this position, and in the interim, Vijay Subramaniam, Director, Content for Prime Video India has stepped in to serve as his replacement till a suitable replacement can be found.

The move was first reported by The Economic Times. According to Kripalani Linkedin profile, he had joined the company in December 2014. The publication reports that August 14 is his last day in the organization. 

Prior to Amazon, Kriplani worked at Sony Pictures Networks (SPN) India as executive vice-president- New Media, Business Development & Digital/Syndication. During the stint, he conceptualized, launched and monetized Sony’s Digital Sports destination – LIV Sports with the 2014 FIFA World Cup Brazil, and also launched the digital distribution business. Kriplani is also an investor in Mumbai-based Timesaverz Dotcom Pvt. Ltd, which runs an online marketplace for home services.

Amazon Prime Video has been growing its Bollywood library and announced an exclusive deal with Bollywood actor Salman Khan in line with its focus on the Indian market. In contrast, its competitor, Netflix has chosen to make deals which will suite an international audience. 

Amazon Prime Video boasts many renowned tie-ups in the country since its world wide launch on 14 December 2016, including India. Some of the tie-up are Vishal Bharadwaj and Vidhu Vinod Chopra, Mukesh Bhatt-owned Vishesh Films, Dharma Productions– to name a few.

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Amazon is strengthening its India unit, as it recently invested a further Rs 1680 crore into Amazon Seller Services Pvt. Ltd. (Amazon’s India unit), as per regulatory documents filed with the Ministry of Corporate Affairs that MediaNama has reviewed. This latest investment is part of the $3 billion the company committed to infusing into its India unit in June last year.

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Writes about e-commerce, social media, tech and Internet ecosystem.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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