In a bid to keep up the pace with social network features, professional social networking site LinkedIn has introduced of LinkedIn video, the company said in a blog post. The platform began testing video last month. LinkedIn will be rolling the feature to all users globally in coming weeks time..

Note that, Microsoft-owned LinkedIn enabled influencers to post 30-second videos on topics and news last year. Influencers are a hand-selected group of more than 500 “of the world’s foremost thinkers, leaders, and innovators” — a list that includes the likes of Narendra Modi, Bill Gates, Arianna Huffington and Guy Kawasaki.

Here’s how you can use LinkedIn video

In the LinkedIn mobile app, look for the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier.

See who’s viewing your videos: After you post a video, you can see audience insights such as the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are receiving. You can find audience insights in the dashboard section of your LinkedIn profile on both mobile and desktop.

However, to make sure that the videos or not Snapchatty, or Facebookish, LinkedIn has issued video’s Best Practices guidelines. One of the guideline is: What should I share? In this the site suggests users to share about technology, projects, perspective on industry news or teaching a skill. It also suggests users post candid video and not promotional videos.

It looks like the company will also be offering live video streaming soon, as the company quietly appointed former product manager of Facebook Live, Peter Roybal for video production management at LinkedIn.

In April, the professional network platform said that it has crossed 500 million users on its platform, with 10 million active job listings and access to nine million companies. It added that it published 100,000 articles every week.

Financials

In its earnings call for the quarter ended June 30, 2017 (Q4 FY17), Microsoft said that social network for professionals contributed revenues of $1.1 billion in the quarter, or 4.72% of Microsoft overall revenues of $23.3 billion. LinkedIn’s revenues were driven by revenue from Talent Solutions.