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69% of Domino’s online orders were made via mobile in Q1 FY18

We missed this earlier...Jubilant Foodworks, the company which operates Domino’s Pizza and Dunkin Donuts in India, reported (pdf) that online orders contributed around 51% of delivery sales for the quarter ended June, 2017 (Q1 FY18). This is up from a 44% online ordering share in the same quarter last year. The company added that more than half (69%) of the online orders were placed through the mobile app, and has been growing steadily. In the same quarter last year, mobile app orders accounted for 44%. Note that the online delivery sales are exclusively for Domino’s Pizza The company also mentioned that the number of downloads of its mobile app stood at 7.5 million at the end of Q1 FY18, as compared to 4.4 million in the same period last year. In the previous quarter, the company’s app downloads stood at 6.4 million. Currently, Jubilant Foodworks has a network of 1,125 Domino’s Pizza restaurants across 264 Indian cities, and another 55 Dunkin Donuts restaurants across 15 cities. On app updates and online ordering During an analyst call (pdf), Hari S. Bhartia, Co-Chairman and MD of Jubilant said that the company is focusing on enhancing its app’s user experience by making it easier for customers to discover food items, mainly for selecting pizzas on its app. He added that Dominos app will invest more in upgrading technology stacks and deploy analytics to improve UI/UX. "We will be adding some more functionalities to our App in Q2," he said. Note that both Dominos and Dunkin Donuts list their restaurants…

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