Social media platform Facebook has announced two updates to deal with spam videos and photos. In a
blog post, the company said that it will limit the spread of stories in News Feed that feature either fake video play buttons embedded in their imagery or videos of only a static image.

Reason for the new updates

When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Spammers often use fake play buttons to trick people into clicking links to low quality websites.

How it works

Facebook’s algorithm promotes longer videos, and spammers were exploiting this to trick the users into clicking links to low-quality websites and malicious ads. With new updates, Facebook with now demote the rank of such stories that features fake video play buttons and static images disguised as videos in News Feed. 

The social media platform said that publishers that rely on these intentionally deceptive practices should expect the distribution of those clickbait stories to markedly decrease.

The company has been working on fighting clickbaits. Earlier in May, Facebook said that it is working on weeding out fake news and low-quality content from users’ news feeds, clearly marking out content that is low-quality or misleading, and reducing their ranking on the news feed.

Recent activities by Facebook

Profile picture protection:Facebook is piloted new tools last month that gave users in India more control over who can download and share their profile pictures.

Cross App notification: In May, Facebook started testing a feature that will show notifications from Facebook, Messenger as well as Instagram in the Facebook window itself. It allows users to switch between these apps instantly and keeps them informed about the activities on their profiles in each of the apps.

In May, it added more features similar to Snapchat on Instagram and the social networking site itself.  

In March this year, it also started ‘Facebook stories’ and Instagram Slideshows, where users can use the Facebook camera to take pictures and videos. Just like Snapchat, they appear on the screen just for 24 hours and then self-destruct.