In its battle against misinformation, Facebook will now ban ads from the pages that repeatedly share fake news. The social media platform said in a blogpost that if pages repeatedly share stories marked as false, these repeat offenders will no longer be allowed to advertise on Facebook.
Such Pages were using Facebook ads to build their audiences in order to distribute false news more broadly. “Now, if a Page repeatedly shares stories that have been flagged false, they will no longer be able to buy ads on Facebook. If Pages stop sharing false news, they may be eligible to start running ads again,” it said in the post.
Facebook said that it is working to fight the spread of false news by three ways:
-Disrupting the economic incentives to create false news;
-Building new products to curb the spread of false news; and
-Helping people make more informed decisions when they encounter false news.
Facebook uses third-party fact checking sources to determine if stories are false. The social network rolled out disputed tag on Facebook and gave users tools to report fake news last year. A story is checked by five third-party fact-checking websites–ABC News, AP, FactCheck.org, Politifact and Snopes–to verify its veracity after it is reported by users.
Besides, we also spotted the below ad to fight fake news in Kenya on Twitter.
— Matina Stevis (@MatinaStevis) August 3, 2017
Other activities by Facebook against misinformation
Fake Video Clickbait: This month the company announced two updates to deal with spam videos and photos. The company said that it will limit the spread of stories in News Feed that feature either fake video play buttons embedded in their imagery or videos of only a static image.
Profile picture protection: Facebook is piloted new tools last month that gave users in India more control over who can download and share their profile pictures.
Flagged Content: In May, the social network said that it will hire 3000 people by the end of this year to “review the millions of reports we get every week, and improve the process for doing it quickly”, its founder Mark Zuckerberg had said in a post.Facebook reviews content according to its community guidelines, which disallow hate speech and child exploitation.
Fake and bot profiles: In April, the company ramped up its efforts against fake and bot profiles on the platform, and made improvements to recognize inauthentic accounts more easily by identifying patterns of activity — without assessing the content itself. The new changes analyse posting and messaging patterns on the platform to weed out fake profiles.
Facebook Journalism Project: The social network is also running and funding a media literacy campaign, the Facebook Journalism Project, to equip people with the knowledge they need to be informed readers in the digital age.