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Amazon roundup: Logistics arm investments, smartphone biz growth and more

Amazon India’s logistics arm may get an infusion

Amazon India’s logistics arm Amazon Transportation Services (ATS) is looking to get another Rs 400 crore infusion from the parent company to expand its logistics footprint in the country, reports ET.  Filings from the registrar of companies showed that it has got board approval to increase its authorized share capital.

In June, the logistics arm received Rs 207 crore worth of funding from Singapore-based Amazon Corporate Holdings and Amazon Malaysia. It also received Rs 67 crore from the parent company in September 2016.

In addition, the logistics business in India will offer services to its registered sellers even if orders are placed through rival marketplaces like Flipkart and Snapdeal or for their offline distribution. In logistics, it competes with Flipkart’s logistic arm Ekart, which is tapping offline networks for its courier business and compete with the likes of DTDC, Blue Dart, among others.

Smartphone business growing 100%

Amazon is witnessing 100% growth in its smartphone business in India, with 140 handset models being launched on its platform exclusively so far, according to a PTI report. Mobile handset brands such as Oneplus has exclusive partnership with Amazon India to sell smartphones in the country.

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Amazon India’s Category Leader (Consumer Electronics) Arun Srinivasan told PTI that while the overall smartphone category has grown 100 per cent, sale of premium devices in tier I has jumped 310 per cent, 460 per cent in tier II and 600 per cent in tier III cities.  He also told the e-commerce company is set for the festive season and ensuring the logistics operations run smoothly. The company is also putting in place finance options and buyback offers to reach out to a larger base of customers during upcoming festive season.

Amazon India bags a deal with Telangana Handloom

Amazon India has signed a MoU with Telangana Department of Handlooms and Textiles as part of which it will educate, train and enable weavers and artisans to directly sell their products to users across the country, reports The Hindu. Through this partnership, the company will help weavers and artisans to boost their business by training them to list and sell their products online on the marketplace. With Telangana’s department, it will also conduct training programmes, including computer and internet training sessions and registration assistance programs. Amazon India will also assist them in making the products more marketable.

Titan forays into US with Amazon

Indian retail brand Titan has partnered with Amazon to enter US market. Apart from watches, Titan will also launch its range of Fastrack accessories and further plans to add additional products from its product portfolio to Amazon’s global marketplaces. With this move, Titan is now present in 31 international markets.

S Ravi Kant, CEO of Watches and accessories at Titan told ET that the company is looking at a larger revenue share coming from international markets in the next 2-3 years. He said that Titan should be able to grow its international revenues to at least 15% in the next 3 years. Currently 10% of Titan’s revenues for the watches and accessories categories comes from international markets.

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