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Amazon Pay starts beta testing mobile recharges in India

Amazon is beta testing mobile recharges in India via its payments product Amazon Pay. This was first reported NDTV Gadgets. The recharge option is available on the Amazon website and as well through the mobile app and is open to all networks except Airtel. An Amazon spokesperson confirmed the beta launch with MediaNama: "We continuously innovate on behalf of our customers. Our focus is on creating better shopping and payment experiences for them. Our new offering is towards this end. The offering is currently in beta," the statement said. Amazon Pay was launched in December last year as a rebranded version of its Gift Card balance feature which allowed users to top up and generate an online gift voucher. In April this year, Amazon India received a wallet license from the Reserve Bank of India (RBI), which enabled it to do away with the two-factor authentication system for Amazon Pay. It also invested Rs 130 crore ($20.17 million) into its Amazon Pay (India) business in July. The payment service works as a: Wallet service: It can be loaded with digital cash using credit and debit cards and net banking. Users can shop on the ecommerce website using this balance. As a refund option and as a faster check out option: Amazon claims that via Amazon Pay, refunds for orders will be processed in 24 hours while ensuring faster checkout at the payment stage. But with entry into recharges, Amazon is signalling a broader entry in the payment space in India. Amazon Pay is still a…

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