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Airtel has no intention to get into subsidizing devices: CEO Gopal Vittal On JioPhone launch

Reliance Jio Phone

“We do not brand handsets on our own. We do not subsidize. We do not manage the inventories. We work with different device players to bundle,” Gopal Vittal, MD and CEO of Airtel India said when asked about JioPhone’s launch during a recent analyst call. As per Vital’s response, Airtel will purely perform as a telecom service provider and will not look at manufacturing devices to take on Jio. “I want to clarify the difference between bundling versus discounting and subsidizing,” Vittal added. He said that the company will bundle “with different device players” to take on Jio’s feature phone launch. He stressed on the fact that Airtel has “no intention to get into is subsidizing devices, manning the device inventories and running these devices like they belong to us. That is something that we do not like doing.” Vittal…

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