In 2016-17 (FY17), Zee Digital Convergence Ltd, the company that houses two of the Zee Group's digital businesses - DittoTV and OZEE - reported a turnover of Rs 18.9 crores, and a loss after tax of Rs 45.1 crores, according to the Annual Report from its parent company ZEEL, which houses the Zee Group's entertainment businesses. This is a significant change from a turnover of Rs 46.4 crore, and a loss after tax of Rs 32.3 crores that the Zee Group reported for FY16. Zee had transferred Ditto TV and its digital business into Zee Digital Convergence Limited in FY16, and had launched OZEE towards the end of that financial year. Zee Digital Convergence Limited, prior to this transfer, was called Zee Sports Limited. Refreshing Zee's digital offerings "We are in the midst of refreshing our digital offering," ZEEL said in the Annual Report, "consolidating the learnings from our subscription and advertising based platforms. We will be launching this product in the second half of the year." Zee has two key digital products: OZEE is an advertising video on demand (AVOD) platform, which allows the viewers to watch all of Zee's content on the go, including TV shows from ZEEL, music from Zee Music Company, and movies in Hindi and regional languages. During the fourth quarter of FY17, the platform witnessed an average of more than 50 million video views per month. DittoTV, a subscription based video on demand (SVOD) platform, launched in 2012, offers over 90 live channels and seven…
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