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Yatra’s Annual Report for 2017: Some notes

OTA Yatra reported revenues of Rs 934.5 crore for the financial year ended 31st March 2017, up 12% from Rs 833.8 crore in the previous financial year. The company posted net losses of Rs 593.7 crore, up from 124.3 crore losses in FY16. Yatra reported Gross Bookings of Rs 6905.2 crore, up 16.1% from Rs 5949.7 crore from FY16. Importantly, Net Revenue (Revenue less Service Cost) for the company was Rs 520.26 crore, up 23.6% from Rs 420.75 crore the previous year. Yatra had 2,343 employees as of March 31, 2017. Operational Numbers Cumulative travel customers as of FY17 end: 5.2 million Repeat transactions as a % of total: 75% Direct to consumer transactions: 2.6 purchases per year Average transaction value: Rs 26,400 Visits: 171 Million up 11% year on year (YoY) Unpaid traffic: 87% of visits, up from 81% in FY16 eCash (rewards program for repeat usage): 48% 90-day repeat rate in January 2017, cross sell rate of 16% Yatra app downloads: 8.7 million Mobile: 63% of total consumer visits, up from 40% in FY16. 72% of total consumers visits in Q4 FY17 Mobile app traffic (visits): up 30% YoY Mobile app air bookings: up 80% YoY Mobile app hotel bookings: up 40% YoY Travelers: 1.4 million Growth in net transaction count: 29% Growth in net transacting customers: 25% Growth in gross air passenger count: 20.6% Growth in gross holiday packages passengers traveled: 9.8% Growth in standalone gross hotel room nights booked: 21.4% Growth in gross bookings: 16.1% Note: - “visit” is…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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