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Wishbook B2B catalog app raises Rs 3.5 crores from Info Edge

Surat, Gujarat based Wishbook, a sales catalog aggregation app, has raised Rs 3.5 crores from Naukri.com parent Info Edge. On a fully diluted bases, this gives Info Edge a 21.88% stake in the business. Wishbook is a catalog app which intends to "digitize the apparel/fashion production & sales information, enabling tools that lead to efficiency for traditional Apparel & Fashion Manufacturers, Distributors & Retailers." It allows distribution of a sales catalog from manufacturers to distributors and Retailers, and enables salespersons to show the catalogs, take orders, and file daily reports. This essentially replaces the offline, expensive-to-produce hard-copy printed catalogs that needed to be distributed physically, and adds sales and monitoring functions. Sellers can create multiple catalogs, upload high resolution images in bulk, and manage listings from their mobile app. They can create and manage customer segments based on product category…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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