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Whatsapp reaches 1 billion daily active users; Calculations

Facebook owned messaging service Whatsapp has recorded 1 billion daily active users, the company has announced, out of a total of 1.3 million monthly active user base. That means around 77% of Whatsapp's monthly active users are active daily. That is staggering. Mark Zuckerberg also announced that 250 million use Whatsapp Status every day, which, to be honest, is a bit of a surprise. In May, Whatsapp had said that it had 340 million video calling minutes per day globally, spread across 55 million video calls made each day. That's an average of 6 minutes and 11 seconds per call. That’s a fairly long time-span for a video call, and a lot of data consumption. In June 2016, Whatsapp had said that it was doing 100 million audio calls per day. Whatsapp in India We checked with them, and Whatsapp has declined to disclose its monthly and daily active users for India. What we have so far: In May, Whatsapp had said that users in India use the video calling feature for a total of 50 million minutes per day.  Assuming that Whatsapp had 200 million monthly active users then, that would mean around 7.5 minutes per user per month, or 15 seconds per day per user(assuming everyone is active every day).

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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