If there's any indication that Airtel is still afraid of losing its post-paid customers to Reliance Jio, it is this: the company has said that starting August 1st, 2017, all Airtel Postpaid customers will be able to carry forward their monthly unused data into the next billing cycle. While the fine-print on this is yet to be seen (and there's always a fine-print), this is a welcome move from Airtel. The company has based this on one of the insights it gathered from talking to "thousands of customers in its innovation labs", and learnt that "unused data that expires at the end of the month is a painful waste." This is a major turnaround from a company that not only did not allow customers to carry forward unused data, but also once (in a manner of speaking), penalised post-paid customers for using up their data too quickly: MediaNama readers will remember how, back in 2014, Airtel introduced auto renewal for post-paid customers, but with validity only till the end of the billing cycle. For example: If you were paying Rs 250 for 2GB of data (at that time), and used your data balance with one day left in the billing cycle, the plan would auto-renew, and you were given that one day to consume data the renewed 2GB. So, leave alone allowing users to carry forward that data into the next billing cycle, they didn't even give the existing validity, or take customer consent for renewal. In its (really late…
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