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Twitter India ties up with MeitY for digital India updates


Twitter tied up with the Ministry of Electronics and Information Technology (MeitY) on Thursday to create a customized public list, which will serve as a single portal for getting news updates on India’s digitization initiatives, reports IANS. The public Twitter list—t.co/DigitalIndia—can be accessed by non-registered Twitter users as well. The Twitter list currently includes updates/tweets from 38 official handles of government entities and personnel including Bharat Bill Pay, C-MET, GeM, National Payments Corporation of India, CERT-In, DoT India, C-DOT, BSNL, UIDAI, among others.

This isn’t the first time that Twitter and the Indian government have collaborated for curated updates online. Earlier in April 2016, The Ministry of Commerce & Industry tied up with Twitter to introduce ‘Twitter Seva’—a service which allows entrepreneurs and industry members to interact directly with trade regulators. A dedicated Twitter cell was also set up to monitor all tweets and direct queries to officers of the concerned departments including Department of Commerce (DoC) and Department of Industrial Policy & Promotion (DIPP), etc.

India focused Twitter Initiatives

Apart from government collaboration, Twitter has tie ups with multiple Indian entities.

Entertainment and Video: In September last year, Twitter India and PING Networks (video distribution firm) tied up to live stream an interview series titled “#MegaBites”, which showcased interviews with business and technology leaders from the country. In the same month, Twitter partnered with Rolling Stone India to curate live music gigs and artist interaction on the platform via Periscope.

BSE Stock updates: The Bombay Stock Exchange had partnered with Twitter in the same month to provide live updates of Sensex levels, stock prices and opening and closing figures of Sensex companies.

Lite version app with Indic support: In April, Twitter released a “Lite version” of its mobile website using a progressive web app design which the company claims is 30% faster than its native app and reduces data usage. Twitter Lite has been made compatible with six Indic languages: Hindi, Bengali, Kannada, Tamil, Gujarati, and Marathi.

Analytics: Mumbai-based advertising technology firm Fork Media had tied up with Twitter last year. Under the partnership, Fork Media uses Gnip to integrate Twitter’s audience data and content performance metrics with “Buzzerati”—Fork Media’s social media marketing platform.

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