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As subscription revenue grows, Netflix has ‘lot more to learn’ in Asia

Netflix made most of its new subscribers in the Q2 2017 from outside the US, with over 4 million net subscriber additions (a little over 1 million subscribers were added in the US). The company's chief content officer Ted Sarandos credited the quarter's lineup of titles for the result. In an earnings call with an analyst, he said, "13 Reasons Why started right at the end of the quarter, rolled into some of our biggest content brands; new seasons of House of Cards, Orange Is the New Black; ending the quarter with Okja." Amazon does 'not take away from us' Asked about Amazon Prime Video in Germany, where the online marketplace giant is making significant investments, Netflix CEO Reed Hastings said that both players can comfortably coexist. "I wouldn’t characterize it as us versus Amazon in Germany. I would really characterize it as can we have a service that’s so great that Germans find it worthwhile paying for. And clearly we’re succeeding at that," he said. Amazon Prime Video has been making significant investments in India, with over 14 planned original titles, and a line-up of stand-up comedy specials. The service's first original series in the country, Inside Edge, released earlier this month. Adapting to Asian tastes Netflix is starting to adapt to Asian markets' different tastes for content. "With Asia, we’ve got a lot more to learn. We’re really expanding a lot in India, Japan. We’re figuring it out market by market," Hastings said. Ted Sarandos said, "As we look…

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