Last year, Netflix cut its base price in India to accommodate a 15% service tax. Now that GST has been implemented, that tax has been increased from 15% to 18%. And again, Netflix has silently absorbed the tax, without changing its total pricing. The most expensive plan, which cost ₹695 before taxes, is now priced at ₹678, with other plans undergoing similar adjusted cuts. As a result, Netflix's revenue per user has gone down by 2.5% in India. It's unclear whether this price change is temporary; the company may increase its pricing slightly to adjust for this loss. Netflix didn't have any immediate comment to offer -- we'll update this post if they provide a statement. Incidentally, Australia started levying tax for cross-border digital services on July 1, on the same date as Netflix's price cut in India. But in Australia, right before this tax was implemented, Netflix hiked prices by 20%, even though the tax was only 10%. MediaNama has asked Netflix about its reasoning for this difference in approach. Australia isn't the only country where Netflix has passed on the tax burden to subscribers; last year, the company did the same thing for its subscribers in New Zealand, when that country's GST came into effect. In New Zealand's case, however, Netflix's price hike was pretty much equal to the tax rate. While Netflix has maintained that it won't change how much the service costs in India, it now looks like the company is as unwilling to increase prices as it is hesitant to…
- After CIC’s Decision, NIXI Resumes Publishing Dispute Resolution Decisions December 1, 2022
- The Delhi High Court ordered a sexually-explicit video to be taken off the internet December 1, 2022
- What India’s IT Minister has to say about the concerns around the new data protection bill December 1, 2022
- Tamil Nadu pushes for Aadhaar-EB card linking despite data risks December 1, 2022
- Info on Online Gambling Law’s Report & Consultation Can’t Be Provided: Tamil Nadu Govt December 1, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...