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Jugnoo enters business services segment with a new SaaS product

Jugnoo has marked its entry into the business services segment with the launch of, Bumbl, a workflow automation tool. Bumbl is a Business-to-Business (B2B) Software-as-a-Service (SaaS) product which aggregates around 7 productivity apps and softwares including Tookan, Slack, Mailgun, Mailparser.io, Twilio, Genericwebhook and Zoho CRM lead creation. This will be provided as a full SaaS package to companies looking to automate their workflow.

Jugnoo said that it plans to add more common apps to the platform but did not provide a timeline. At the initial stage of inception, it is providing access to Tookan (analytics service) globally as a private BETA release. Tookan allows business to automate their core business processes in segments like food delivery, logistics, e-commerce, among others.

The company said that using its packaged Saas service, companies can cut down costs and time while integrating new products to its brand portfolio or while writing new code for managing workflow. It also helps automate:

  • Marketing processes: Bumbl can help in sending automated emails, managing twitter and facebook campaigns.
  • Sales processes: The product can be used to assign tasks, track leads, and popualte inventory details on demand.
  • Payments and transactions: It also automates payment and internal processes like creating and sending invoices, keeping tracks of pending transactions.

Note that Jugnoo is originally into logistics, last-mile delivery and auto rickshaw aggregations. Over time, since its launch, the company diversified its business into various industry verticals. Currently, the Chandigarh-headquartered company is operational in 40 Indian cities, has over 15,000 auto drivers on its platform, and claims to handle 50,000 transactions per day for around 5 million users. The company also provides B2B logistics solutions to over 17,000 clients across 150 countries, which is a major revenue source for Jugnoo. It claimed to have turned EBITDA positive in Q1 FY17.

Other Jugnoo services

  • B2B logistics: Jugnoo had launched its on-demand B2B logistics service Dodo deliveries in Chandigarh Tri-city (Chandigarh-Mohali-Panchkula), in June last year. At the time, there was no stipulated size for minimum order, and the company had claimed that it was doing 200 deliveries per day. It charged for deliveries, starting from Rs 30 per delivery.
  • Fatafat, hyperlocal grocery & tiffin delivery service: Fatafat was first started in March 2015 and withdrawn after about eight months. It was restarted in May 2016. Initially, the service was restricted to delivering vegetables and fruits through the company’s network of autorickshaws. Eventually, it rebranded into a meal and tiffin delivery service.
  • Food delivery: In January this year, Jugnoo entered the restaurant food delivery segment with the launch of its ‘Menus’ service. Initially, the service was live in Noida, Gurugram, Indore, Chandigarh and Jaipur. The food is delivered via Jugnoo’s existing network of autorickshaw drivers.
  • Grocery delivery: In October 2016, Jugnoo launched a grocery delivery service called Grocery in Chandigarh. The company had tied up with local wholesalers in Chandigarh and had 3,500 stock keeping units (SKUs) to offer next day delivery for orders placed between 4-8pm.
  • Cab aggregation: In February this year, around the time when Ola and Uber drivers were on strike in Delhi protesting the reduced incentives and low earnings, Jugnoo further diversified its business and entered the cab aggregation services space, starting with Gurugram.

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