Reliance Jio has introduced new recharge packs with extended validity as its current promo offers are coming to an end. The telco unveiled Rs 399 plan (for prepaid users) that will give unlimited calling, data (capped at 1 GB per day) for a 3-month duration. The earlier plan of the same denomination—Rs 309 plan—will now provide 1GB data per day and free calls for 2 months instead.

Note that Fair Usage Policy still applies to all these plans, wherein speeds are throttled to 128 Kbps post 1 GB usage. To ‘boost’ or add more data to your existing plan you will need to pay Rs 51 for 1GB of data, Rs 91 for 2GB of data and so on. The added data will have its own separate validity.

Apart from this, Jio said that it will introduce new “Every Day More Value (EDMV)” plans that will provide 20% more value than [it’s] competitor’s best plans. Although it is not clear what EDMV plans would look like, we could expect it to be something similar to customized packs similar to the ones provided by Airtel, Vodafone, etc. Some telcos club data usage and calling benefits and customize it for high-value and low-value users separately; it is advertised to them via native recharge apps (My Jio, Airtel app) and SMSes.

Jio is offering data cashbacks, as its offer come to an end

Jio’s promos are ending, so it is instead taking the ‘partnership route’ by tying up with major OEMs and smartphone brands to incentivize high-value Jio users and also to get new users. Such tie-ups ups allow Jio to get new users/connections, since attractive cashbacks offered via Paytm can be availed only with a Jio number. Jio is also constantly rolling freebies in other forms and packages.

Jio had similar partnerships with multiple smartphone brands including Samsung, ASUS, Gionee etc. while launching its network to the public last year.  As of April 2017, Jio’s total active connection base stood at 80.12 million. This is only 71.19% of Jio’s overall mobile connection base which stood at 112.55 million. Note that Jio’s competitors including Airtel, and Vodafone are also offering similar data cashbacks. Airtel also recently launched a feature which allows postpaid users to carry forward balance data to the next billing cycle.