wordpress blog stats
Connect with us

Hi, what are you looking for?

httpool acquired by Sony Pictures Television Networks subsidiary

IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks, has acquired Httpool, an ad network with operations in Central and Eastern Europe, Asia and India. Httpool, founded in 2010, began operations in India in 2011, Httpool has offices in Mumbai and Delhi, and claims to work with over 300 brands, “executing over 2500 campaigns annually”. In 2012, it rolled out a VoIP platform for dating sites called Callwith.me.

IMS is a subsidiary of Sony Pictures Television Networks and one of the largest digital ad sales and media buying companies in Latin America, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador and Uruguay. Sony Pictures Television Networks had bought a majority stake in IMS in 2015, for around $100 million.

Essentially, this deal allows IMS to expand to Europe and Asia, as well as India. In a statement, NP Singh, CEO of Sony Pictures India said that it can “augment its service offerings ” to its advertisers, and grow their digital business.  According to a press note, the deal, once it gets regulatory approval, will create “one of the largest digital marketing and ad sales companies in the industry, with a combined operation supporting more than 6000 agencies and brands worldwide, and exclusively representing Twitter, LinkedIn, Spotify and more than 5000 global and local publishers across 30 countries in Latin America, Central and Eastern Europe, and the Asia Pacific regions.”

Recent acquisitions in advertising in India


Advertisement. Scroll to continue reading.


  • ValueFirst bought digital marketing firm Octane last month. Octane provides email marketing services, as well as SMS & web marketing solutions to enterprises. On the other hand, Value First specializes in online advertising, enterprise communications, online publishing, social media marketing, and analytics. The company also runs its own advertising network called VCLIX, which provides advertisers real-time data about trends, comparisons, alerts and more on a single dashboard.
  • Dentsu bought 89% in SVG Media in April, for an undisclosed amount. The deal was believed to be between $110-115 million. SVG was among the largest ad network businesses in India, with around 280 employees across four Indian cities (Gurgaon, Mumbai, Chennai and Bangalore), with over 700 monthly active advertiser campaigns

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ