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HouseJoy launches movers & packers and documentation services in 5 cities

On-demand services company HouseJoy has launched two new services in Bangalore, Delhi, Mumbai, Chennai and Hyderabad: booking movers & packers, and documentation support services.

The company says that it provides verified and trained moving and packing professionals, who will take care of the entire shifting process including packing, loading, unloading and unpacking. When a user books its movers and packers service, a coordinator from the company will provide the schedule necessary for packaging to the final destination. The company will transport the material in a closed container vehicle. At the destination, professionals will unpack the items and will move them on a room-by-room basis. HouseJoy claims to complete moving and packing within a day.

HouseJoy’s moving and packing service is an addition to the company’s other relocation services such as home cleaning, painting, appliance and furniture installation, repairs and fixes, pest control among others.

The second new service, documentation support, assists with tasks such as applying for a pan card, passport, IT returns etc., on the customer’s behalf. As part of this service, HouseJoy professionals will collect the necessary document proofs from customer’s doorstep and execute the work. The company also provides support with Goods and Services Tax (GST) registration and filing.

It is worth noting that in May 2017, HouseJoy had shut down operations in seven cities out of the 12 cities it operated in, and reduced its workforce by 50%. The company also wanted to focus on its beauty segment which accounts for about 30% of its revenues.

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In December 2015, HouseJoy had raised Rs 150 crore (~$22.4 million) in a series B round of funding led by Amazon, with participation from new Vertex Ventures, Ru-Net Technology Partners and Qualcomm. Post the funding, the company had acquired Mywash, a laundry service. In June 2015, the company raised $4 million in a Series A round of funding from Matrix Partners.

Competition in the home services space

  • In the home services space, HouseJoy competes with UrbanClap, which recently raised $21 million in a Series C round of funding led by Vy Capital, with participation from existing investors SAIF Partners, Accel Partners and Bessemer Venture Partners.
  • In May this year, Quikr acqui-hired on-demand home services provider Zimmber for a reported $10 million. Quikr already had a services vertical called QuikrServices. In fact, Quikr had acquired a number of smaller players, including StayGlad, Salosa and Zapluk, for its beauty services vertical AtHomeDiva.
  • Zimmber itself had acquired FindYahaan to strengthen its white collar service listings, in February last year.
  • Other players in the space are Tiger Global Management and Lightspeed Venture Partners-backed LocalOye, and BCCL-backed Timesaverz.

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