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FremantleMedia partners with Penguin to create web series based on Durjoy Datta novel

Penguin’s Random House India imprint has partnered with FremantleMedia to create a web-series based on Durjoy Datta’s novel World’s Best Boyfriend. The series will release on YouTube and Facebook this December. FremantleMedia, a subsidiary of the multi-billion euro media conglomerate Bertelsmann, has produced shows like American Gods, The Young Pope, and The X Factor for networks like HBO and Amazon.

Durjoy Datta is wildly popular among his young female readership, and is one of the most successful authors in the romance genre. “The book resonated with a lot of my readers and I am sure this series would [sic] make the story reach out to a lot more people,” he said.

This will be FremantleMedia India’s second webseries, after Confessions – It’s Complicated. That series was unable to retain more than 20% of the 8 lakh YouTube viewers who saw the first ten minute episode even in the second episode (interestingly, the number of views for each episode don’t seem to have uniformly decreased — rather, some episodes have many more views than the previous episode). FremantleMedia has produced shows such as India’s Got Talent and Indian Idol for television.

World’s Best Boyfriend describes itself as a “complete package defining love, friendship, betrayal and hatred that exists between the main characters of the story.” The book’s blurb continues, “The mad yet passionate attraction between the two describes modern day relationships that most people can relate to.”

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I cover the digital content ecosystem and telecom for MediaNama.

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