wordpress blog stats
Connect with us

Hi, what are you looking for?

Facebook expands ‘Find WiFi’ globally

Facebook has expanded its ‘Find WiFi’ feature globally, the company said in blog post.  The feature, which was launched in November last year in select countries on iOS devices, has now been made available on Android as well, in all countries.

Users can find nearby WiFi hotspots using the main Facebook app: the option is available under the ‘More’ tab on the Facebook app. Once a user turns on the ‘Find WiFi’ option, she  can see the closest available hotspots on a map. How this works is that the “Find WiFi” feature helps a user locate available WiFi hot spots nearby that businesses have shared with Facebook from their Page. The user can also get information about the businesses hosting the hotspots.

Note that on the app store there are several apps available that help users find nearby public wifi hotspots such as Wifi-Finder and Wifire etc.

Nikhil adds: Think about how this works for different stakeholders. For Facebook, it creates a situation wherein users can use their app to find WiFi hostpots, and thus increases the utility of their application. It also encourages consumption of richer content, since mobile connectivity is often patchy and low on available bandwidth, especially for video. Mobile is no substitute for WiFi/Wireline. This also helps Facebook users discover the Express WiFi service.

For businesses, it creates a competitive scenario, wherein given two options of places to visit – assuming most things remaining equal – WiFi becomes a key differentiator for a customer. It also pushes people to share their WiFi hotspot details online, and takes us to a situation where businesses putting WiFi in their shops becomes the new normal.

India has seen announcements of a substantial number of WiFi hotspots. See this, this, this and this. The problem of discovery is an important one to address, given that you have mobile Internet connectivity in most parts of the country, and WiFi hotspots are uncommon and hard to discover: you tend to assume that there isn’t a hotspot available.

Advertisement. Scroll to continue reading.

Facebook and Wifi in India

In May this year, Facebook launched the Express WiFi after piloting the service for 18 months. Through Express WiFi it  plans to install 20,000 WiFi hotspots across the country. For this Facebook ties up with small retailers (bakeries, cafés, juice shops, and so on) and distributes Express WiFi vouchers for cheap through those retailers which users use to connect to a nearby Express WiFi hotpsot.

In May the company said BSNL will power express WiFi program in remote and hilly regions where the connectivity is low.  Facebook has partnered with several ISPs like AirJaldi in Uttarakhand, LMES in Rajasthan, Tikona in Gujarat and Shaildhar in Meghalaya for its WiFi project. It also counts Airtel as a key Express WiFi partner in both India and African regions.

Recent Developments from Facebook

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ