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Facebook’s mobile ad revenue grew by 53% while desktop grew 17%

Facebook reported $9.32 billion in revenue and a significant share came from mobile advertising for the quarter ended June 2017 (Q2 2017). Mobile ad revenue stood at a staggering $8 billion, growing 53% YoY and represented 87% of the ad revenue. This share has grown from 85% as of last quarter, even after CFO David Wehner said that Facebook has been running out of ad spaces on news feed. COO Sheryl Sandberg said that Q2 Ad revenue grew 47% year on year. Desktop ad revenue, on the other hand, grew by 17% “despite an ongoing decline in desktop usage…our Q2 desktop ad revenue benefitted from our efforts to limit the impact of ad blocking technologies,” Wehner said during Q2 2017 conference call with analysts. The social media company had noted last quarter ad revenue would fall, but the exact opposite has happened. Overall ad revenue grew by 16.6% QoQ to $9.16 billion from $7.8 billion. The average price per ad increased 24% and the number of ad impressions increased 19%, primarily driven by mobile feed ads on Facebook and Instagram. Desktop ad revenue was helped by Facebook's efforts to limit the impact of ad blocking. Wehner, said that "we continue to expect that Facebook ad load will play a less significant factor driving advertising revenue growth going forward and that desktop ad revenue growth rates will slow in the second half of 2017 when we begin to lap efforts to limit the impact of ad blockers." Facebook also extended their Dynamic…

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