Online salon and spa aggregator Fabogo (formerly Mazkara) has raised $2.25 million (Rs 14.5 crore) from existing investor Dunamis Ventures, which had earlier invested $1 million seed funding in January 2016. The company will be using 40% of the funds to strengthen technology, 40% to increase user base, and the remaining 20% for geographical expansion. Fabogo has also launched Android and iOS apps. Previously, the company had raised $500,000 angel funding in May 2015.
Founded in March 2015, Fabogo launched operations in Dubai (UAE) in May 2015 and entered India in August 2015, starting with Pune. Following the January 2016 round of funding, Fabogo expanded to Abu Dhabi (UAE) and Mumbai. Since then, it has also launched services in Sharjah (UAE).
Fabogo lets users search and discover salons and spas in their neighbourhood, identify offers/deals, and book appointments. The company claims that it gets 350,000 users per month and processes an average of 500 appointments daily. Note that this includes visitors from UAE and India, also it’s not clear if these are unique visitors or not. Fabogo charges a commission for every customer directed to a salon or spa.
A number of services marketplaces such as Housejoy, UrbanClap and Nearbuy (formerly Groupon India) also offer similar services, but probably Fabogo’s biggest competitor is Quikr, which has made a significant push for its beauty services vertical AtHomeDiva. Quikr acquired on-demand beauty services provider Salosa in May 2016, which the company rebranded as AtHomeDiva. Following this, Quikr also acquired beauty & wellness services startup ZapLuk in August 2016, and beauty services marketplace StayGlad in September 2016.