Tripadvisor-backed restaurant reservation app, Eatigo has acquired Ressy to launch operations in India, starting with Mumbai and Pune. The acquisition of Ressy was completed in April 2017, though Ressy’s Android and iOS apps still seem to be functioning independently. Eatigo offers users up to 50% discount every day at restaurants booked via its app, which is applicable to every food item on the menu and can be booked sans any payment. In India, users will initially be able reserve a table at 1200 restaurants across Mumbai and Pune.
One of Eatigo’s primary competitors in India will be Zomato, which launched its restaurant reservation service Zomato Book in January last year. It allows users to book tables, modify and cancel bookings, whether or not the restaurant is open. Users need to place a request to reserve a table, then Zomato contacts the restaurant on the user’s behalf, and informs the user via email or SMS. Note that during a conference call in November 2015, Zomato CEO Deepinder Goyal had said that for monetising table reservations, the company charged restaurants a flat fee (of Rs 10,000 per location) on a monthly basis to use the service. However, the pricing was different for different markets.
How Eatigo works
Users can have up to 3 active reservations at any point of time, however, they can’t make concurrent reservations, which means you can’t reserve tables at three different restaurants for the same time slot. Incredibly, users can reserve a table one month in advance. Oh, and if you do not show up for more than 3 reservations, then your account will be suspended.
In Southeast Asia, the company says that restaurants join Eatigo to fill up empty seats in off-peak hours and increase profitability by utilising capacity during the shallow period of the day. It claims that 90% of Eatigo users come to dine in off-peak hours. It remains to be seen how restaurants and diners interact in India.
Founded in 2013, Eatigo had raised $15.5 million from Tripadvisor’s global restaurant reservation brand TheFork, in October last year. Prior to that it had raised an undisclosed amount in December 2015. It is currently present in Hong Kong, Singapore, Thailand, the Philippines, and Malaysia, besides India.
On the other hand, Ressy launched in May 2015. It currently lists 1200 restaurants in Mumbai and Pune on its platforms, and claims to have over 50,000 registered users. The company has raised a total of $750,000 in two rounds of funding since 2015, including $400,000 seed funding from Eight Capital’s founding partner Vikram Chachra, Manipal Group’s Mohandas Pai, and Komli Media co-founder Akshay Garg among others. In May last year, Ressy had tied-up with Paytm and MobiKwik to enable payments for deals through their mobile wallets.
The data that Eatigo collects
It’s worth noting that Eatigo collects traffic data:
We automatically track and collect the following categories of information when you visit our website or apps: (1) IP addresses; (2) domain servers; (3) types of computers accessing the website; (4) types of web browsers used to access the website; (5) referring source which may have sent you to the website; and (6) other information associated with the interaction of your browser and the website (collectively “traffic data”). We do not link non-personal information from traffic data to personal information without your permission, except in connection with our marketing, promotion, or similar initiatives alone or jointly with our business partners and affiliates.