Zee Entertainment Enterprises Limited (ZEEL) has appointed Atul Das as its President of Affiliate Revenues and Distribution. His appointment came into effect on July 1, 2017. He will be reporting to the managing director and CEO of ZEEL, Punit Goenka.

Das has been a part of the Essel Group since 2003: between April 2003 and June 2009 he was the EVP of corporate strategy and business development at Essel Group; then he moved to ZEEL, where he served as the chief strategy officer between July 2009 and September 2013, and then as chief corporate development officer from October 2013 till the current promotion.

Last month, ZEEL had acquired the remaining 49% stake in subsidiary company India Webportal Private Ltd. (India.com) for Rs 197.18 crore (or $30.7 million), by buying out the remaining stake from existing shareholders MMC Investments Holding Company II Ltd (44%) and Ashok Kurien (5%). ZEEL also acquired a 12.5 % stake in Bangalore-based Tagos Design Innovations Pvt. Ltd. (Tagos) for Rs 16.15 crore ($ 2.5 million). Tagos runs the in-video discovery platform Charmboard.

Also Read: Zee Entertainment domestic ad revenue grows by 8.1% to Rs 794.4 crores in Q4FY17