Amazon has invested an additional Rs 130 crore ($20.17 million) into its payments arm Amazon Pay (India) Pvt. Ltd., as per regulatory documents filed with the Registrar of Companies that MediaNama has reviewed The investment was made in June through Singapore-based Amazon Corporate Holdings Pvt. Ltd. and Amazon Mauritius. This after infusing Rs 67 crore ($10.46 million) into Amazon Pay, in May this year.
Over the last couple of months, Amazon has also invested:
- Rs 341 crore into the B2B arm of Amazon India, Amazon Wholesale (India).
- Rs 1680 crore into Amazon Seller Services Pvt. Ltd., as part of the $3 billion the company committed to infusing into its India unit in June last year.
- Rs 207 crore into Amazon India’s logistics arm Amazon Transportation Services (ATS).
Currently, Amazon’s total investment commitment in India stands at $5 billion: the $3 billion announced in June 2016, plus the $2 billion investment announced back in July 2014, which the company has already completed in phases over the past two years.
Amazon India’s wallet license
In April this year, Amazon India received a wallet license from the Reserve Bank of India (RBI), which enabled it to do away with the two-factor authentication system for Amazon Pay. Note that Amazon India already had access to a semi-closed wallet system, following its investment in e-gifting platform QwikCilver Solutions in 2014. QwikCilver had secured a five-year prepaid mobile wallet license from RBI in August 2013.
In December last year, Amazon rebranded its Gift Card balance to Amazon Pay balance, essentially a closed mobile wallet, and allowed users to load cash into it via credit/debit cards and net banking. Besides the obvious ease of shopping from a user’s point of view, this also ensured that Amazon could process cashback offers, refunds and other incentives much faster.
Amazon’s continued focus on India
During the company’s Q1 2017 earnings call, CEO Jeff Bezos continued to be bullish on India and had also said that the India unit is the fastest growing marketplace and the company “will keep investing in technology and infrastructure while working hard to invent on behalf of our customers and small and medium businesses.”
In India, Amazon has been increasingly focusing on logistics off late: In May this year, Amazon said it is doubling its storage capacity in the country by setting up seven new fulfilment centres by the end of the current quarter (Q2 2017), with a focus on larger appliances and furniture. Then there is the investment in its India logistics arm that we have mentioned earlier. Last year, the company had opened six fulfilment centres in Chennai, Mumbai, Delhi and Jaipur to expand its services. At the time it had mentioned that 80% of sellers in India used its fulfilment services. In all, the company has increased its fulfillment capacity for sellers by 26% in FY17.