Global streaming application YuppTV has partnered with movie production house Dharma Productions to stream their movies. This will include titles such as Kapoor & Sons, Ok Jaanu, Brothers, Baahubali: The Beginning (Hindi), Humpty Dharma ki Dulhania and more. The movies will be available on YuppFlix, an on-demand movie streaming platform by YuppTV.

However, the company said that users could access the movies across the globe but excludes India. This is probably due to Amazon Prime’s agreement with Dharma Productions where it said it would get access to upcoming releases on Prime Video in India. YuppTV targets the overseas market and offers a subscription-based live television & video-on-demand service to expats in countries like the US, Europe, Australia, Canada and South Asian countries.

Note that YuppTV recently struck a licensing partnership with Yash Raj Films (YRF) but there was a differentiation for Indian users here as well. As per the deal, all YuppFlix users outside India will be able to stream these movies if they are subscribed to the service’s premium plan, which costs $7 a month. In India, however, subscribers will have to buy each individual title under this deal to watch them, like on iTunes and Google Play Movies. The subscription rights to these titles seem to be with Amazon in India, as the titles mentioned by YuppTV are available on Prime Video.

MediaNama’s take

As we had earlier pointed out when YuppTV raised $50 million, content acquisition costs are likely to go up In India and content owners will negotiate harder. This used to happen in the music licensing business, there’s no reason why this won’t happen in the video business. This seems to be first the battle for users among content and distribution companies, and streaming services will be willing to pay for content or lose out on users. This means more original content, more exclusive deals, and more fund-raising to fund content land-grab.

Recent developments

– Last month, YuppTV won the rights to broadcast the ICC Champions Trophy in Canada and continental Europe, excluding Germany, Switzerland and Austria. In India, Hotstar will stream the championship.
– It launched a streaming device in April named Freedocast.
– The company recently released Telugu webseries Endukila? (‘How Come?’), its first original show.
– The company raised $50 million last October from Emerald Media, a Pan-Asian investment firm.
– They partnered with USP Studios for kids’ content last December.