wordpress blog stats
Connect with us

Hi, what are you looking for?

WSJ in talks with Facebook to offer articles through a subscription model: report

The Wall Street Journal and parent company News Corp is holding talks with Facebook to offer its articles via a subscription model on the social networking platform, reports Bloomberg. However, it's not clear what the subscription model will look like: if all WSJ articles will be made available, or will it be restricted to special packages for business news, sports news, etc. The subscription model, if it materializes, will be great news for not just publishers, who are struggling to get a bite of the online advertising pie dominated by Google and Facebook, but also for Facebook's content hosting and monetization platform Instant Articles. Then there is the matter of Facebook's expected stagnation in ad growth by mid-2017, as confirmed by CFO David Wehner who said that Facebook has maxed out how many ads it can squeeze into people’s news feeds. Which is why Facebook is now looking to aggressively push ads on its other properties and monetize them instead. Mobile ad revenue accounted for 85% of Facebook's total ad revenue for the quarter ended March 31, 2017. Unlike The New York Times, National Geographic, BuzzFeed, The Atlantic, The Guardian, and BBC News among others, The Wall Street Journal only offered a limited number of articles for Facebook's Instant Articles platform, when it was launched in May 2015, and didn't sign up for Facebook's live videos platform either. Publishers' experience of Instant Articles has demonstrated that it doesn't really create an additional source of revenue, and neither does it not take away audience from a publisher.…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ