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Vodafone India ties up with HMD Global; Nokia users to get free 4G data

Vodafone India has tied up with HMD Global, Nokia’s India distributor to provide free 4G data to both new and existing Vodafone users who purchase the Nokia 6, 5, and 3 models. Note that some of these models are facing delays as retail houses are yet to upgrade to the new GST taxation regime, as reported by India Today.

-Customers buying Nokia 5 and Nokia 3 smartphones will get 5GB data on a purchase of 1GB Data for 3 months (or 3 recharges, whichever comes first) for Rs. 142.
-In addition, all customers buying Nokia 6 smartphones will get 10 GB data, on the purchase of 1GB Data for 3 months, at Rs. 251.
-Vodafone post-paid customers can also avail a total of 5GB/10GB of 4G or 3G data per month for 3 consecutive billing cycles if they have a minimum of 1GB pack activated on their monthly rental plan.

It is to be noted that these promo plans are not necessarily aimed at countering prevailing market prices and is simply a way to incentivize existing and new Vodafone users who are upgrading to new 4G smartphones. Vodafone’s competitor Jio, and Airtel have had similar tie-ups with OEMs and smartphone brands for free data. Vodafone India has also been increasingly trying to capture high-value users by offering fee bundled Netflix subscriptions with its calling+data plans and is also the first carrier billing partner for Netflix in India. It is also expected to launch its payments bank operations this year.

Vodafone financials

– Vodafone India had 66.9 million data connections in Q4-FY17, up from 65 million data connections in Q3FY17.
– Overall service revenue was also down by 5% QoQ at €1.379 billion during Q4FY17. Mobile revenues for the quarter stood at €1.239 billion, down 8.2% QoQ.
-EBITDA at Rs 11,784 crores in FY17, down 10.2% YoY
– Vodafone’s smartphone penetration is at 33.57% of its overall customer base.
-Vodafone M-pesa, the company’s digital wallet service claims to have 11.9 million registered users in FY17.

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