Almost two months after launching services in Mumbai, online cab aggregator Uber has expanded its on-demand food delivery service UberEATS to Delhi-NCR, starting with Gurugram. The company said that it has partnered with over 300 restaurants along with hundreds of delivery partners in the city. When MediaNama checked the app, it allowed a user to either opt for an immediate delivery or select a date and time for delivery. Interestingly, the app currently only accepts payments through Paytm and also charges Rs 25 as delivery charge. The company said Paytm is its launch partner. Note that UberEats is a separate app available on iOS and Play Store.

The company plans to further expand the service to New Delhi and other parts of the National Capital Region soon, but didn’t provide any specific timeline.

The company also mentioned that Faiz Abdulla has been appointed as the General Manager for UberEATS in Delhi. He joined Uber in April 2017. Prior to this, he co-founded Silicon Galli (the company website currently says coming soon), and had also worked at the online real estate company Housing.com for primary market transactions and international expansion. Before that, he co-founded The Funky Kitchen which operated food kiosks called Kaboom.

UberEats Globally

UberEATS is currently available in 78 cities, including Amsterdam, Brussels, Dubai, Hong Kong, Johannesburg, London, Lyon, Singapore, Stockholm, Taipei, Tokyo, Milan, Paris, Vienna, and multiple cities in the US, Australia, Canada, and Mexico. It had launched services in Mumbai last month. At the time of launch, services were available only in Worli, Juhu, Bandra West, and Powai. However, the company now claims to be servicing the entire city. The company had mentioned that it has currently partnered with 200 restaurants in Mumbai. Note that in January, Uber was taking user input by asking them to list their favourite restaurants in their city, other than independently getting restaurants and cab drivers onboard. It is also aggregating services from existing kitchen players like Holachef, InnerChef and Fresh Menu.

Competition

Uber competes with Zomato, Swiggy, Foodpanda and Jugno.

– Swiggy, raised $80 million from Naspers last month in Series E round of funding. The platform currently has 12,000 partner restaurants in eight cities. In December last year, Swiggy started charging delivery charges for orders below Rs 250.

– FoodPanda was acquired by Delivery Hero in December last year.

– On the other hand, Zomato claims it gets over 2 million orders a day. It introduced a subscription model in April this year priced at Rs 249 a year. This added as a new revenue stream for the company. For the year FY17, food ordering accounted for $9 million in revenues, around 8 times of FY16.  

 – Jugnoo, an autorickshaw aggregator, started delivering food from nearby restaurants in January this year. Its ‘Menu service’ currently does around 5000 orders each day, the company told MediaNama.

– Note that Uber’s rival Ola had earlier debuted its food delivery service called OlaCafe in March 2015. By March 2016, Ola shut down the app as Ola Cafe failed to meet expectations’ after it faced competition from other food delivery services.