Update: Uber told MediaNama that about 10% riders in the four cities have received an email from Uber that unlocks the UberPASS vehicle view on the app. These riders are eligible for the offers, including flat fares on UberGO rides. The company also mentioned that there are no subscription plans or promo codes for UberPASS. We had earlier mistakenly reported that UberPASS is a subscription service.
Earlier: Online cab hailing service Uber has introduced a new feature in India called UberPASS, which offers users flat fares, discounted fares, highly rated drivers, and waivers on cancellation charges among others. Initially, UberPASS will be piloted in four cities – Mumbai, Delhi, Chennai and Kolkata – and based on user response it might be expanded to other cities. The offers will vary from city to city.
Note that only a select group of users will be eligible for this service at first, and the offers are valid for UberGO rides.
— Purvi Modi (@purvipmodi) June 20, 2017
The service (formerly known as a flat fare package) was first introduced in select American cities in August 2016. It is currently available in Boston, Chicago, Los Angeles, Miami, New York City, San Diego, San Francisco, Seattle, and Washington, D.C. The service is available for UberPOOL and UberX. Users need to pay a flat fare activation fee to select a 20 rides package or 40 rides package, and the package is valid for 30 days.
Competing online cab aggregator, Ola already has a subscription programme called Ola Select for frequent customers, with no-cost upgrades, discounts, free WiFi and ‘exclusive benefits’ from partners Myntra, Snapdeal and Cleartrip, which was launched back in August 2015. In November 2016, Ola started selling Ola Select memberships to users for Rs 499 per month, through its app in Pune. The membership offered no peak pricing at any time, priority booking, Prime cabs at Mini fares, free WiFi, priority support, airport lounge access, and top drivers and cars, among others.
UberHIRE: Earlier this year, in February, Uber introduced a car rental service called UberHIRE, which allows users to hire a cab for up to 12 hours. It was first piloted in Kochi, and then made available in New Delhi, Bangalore, Chennai, Mumbai, Pune, Ahmedabad, Vizag and Nagpur. Ola also has a rental service called Ola Rentals, which allows users to rent a car on hourly packages.
UberEATS: In May this year, Uber finally launched its food delivery service UberEATS in India. UberEATS began operations in Mumbai across limited neighbourhoods in Worli, Juhu, Bandra West, and Powai. It is expected to expand to six other cities. Ola had earlier debuted its food delivery service called OlaCafe in March 2015, but within a year Ola shut down the app.
*Headline edited to reflect that UberPASS is not a subscription service, as mentioned earlier.