IoT startup Trak N Tell’s GPS-based car tracker device is now present in more than 20,000 vehicles across the country, the company said in a statement. The Gurgaon-based company enables car owners and fleet owners to track their vehicles using their smartphones. It claims that the vehicle can be turned off or immobilized to prevent theft. For this, it uses Machine-to-Machine (M2M) and IoT capabilities and also provides vehicle’s performance and trip data into a smartphone app. The app can predict engine failure, notify car owners on preventive maintenance, provides a system for fuel monitoring, over speeding alerts, among others.

Apart from this, sensors fitted in cars provide data about the location and usage patterns of the vehicle, while all such data is relayed back into a cloud infrastructure, and displayed to users in real-time. The company claims that currently, its ‘Connected Cars’ product has prevented at least 61 instances of car theft. In addition to car data collection, the device can also be used to notify drivers of over-speeding and its ‘Impact Alert Calling’ feature automatically places a call to nearby emergency services in case of an accident.

Trak N Tell had raised an undisclosed amount of funding from a cluster investors including the likes of Brian Acton, Co-Founder, WhatsApp in July last year. The company also sells its devices in Sri Lanka, Nepal, Nigeria, Ethiopia, Kenya, Tanzania, Uganda, Cameroon, Rwanda and USA. Its customers include OEMs, as well individual car/bike owners.


In India, Trak N Tell competes with MapMyIndia’s plug and play device called DriveMate that connects to cars via the OBD (on-board diagnostics) port. Reliance Jio also unveiled its ‘Jio Car Connect’ device in partnership with US-based AirWire. Automobile manufacturing companies like Honda and Mahindra had earlier unveiled their own ‘Connected Cars’ platform for vehicle tracking, engine health monitoring, and trip details. However, these devices will work only with the manufacturer’s vehicles.